Tadano is pleased to announce that we have agreed with Italthai Industrial Co., Ltd. (ITI), our distributor operating in Thailand, to establish a joint venture as a base to strengthen the sales of truck loader cranes in Thailand.
The Tadano Group has set “Becoming No. 1 Worldwide in the Lifting Equipment Industry” as its long-term goal, and is working to strengthen sales and expand market share of Group products in overseas markets. We are expanding the truck loader crane business overseas, especially in Thailand, which we have designated as an important region for our business. Tadano Thailand Co., Ltd., a manufacturing subsidiary of truck loader cranes, and Tadano Thai Parts and Service Co., Ltd., a sales and service company, were established in 2012 and 2013, respectively, in striving for expansion of truck loader crane sales.
In order to further increase our truck loader crane share in the Thai market, we have agreed to establish a local joint venture with our long term distributor, ITI. By doing this, we plan to integrate Tadano Group manufacturing know-how with the sales know-how of ITI. Through this, we aim to respond more closely to market needs and further accelerate the sales of truck loader cranes in Thailand.